Mobilegeddon: Google Algorithm

Judgment day has arrived: on one hand the good sites, those that allow mobile browsing with sufficient comfort; the other bad sites, those that have no optimization and finalize its structure to the single desktop navigation. They call it “Mobilegeddon”: amid the Holy judgment of Google, the search engine that drives user choices and that increasingly finds himself having to direct searches from mobile devices.

The logic is clear: as more and more people come to Google via smartphone or tablet, the engine is in the position of having to provide SERP they can steer you toward sites that can respond appropriately stringent constraints of navigation from small display. The ultimate goal of the search engine, in fact, is making sure that the answers can be as good as possible: If Google wants to live up to this promise, thus keeping intact the relationship of trust with users, has a duty to review their own algorithms and to thereby ensure that the pages are optimized for a mobile reading may be favored over those that are optimized only for desktop browsers.

On April 21, the day of Mobilegeddon, is in fact only the beginning of major change. The day will start a gradual rollout that can last up to a few weeks: no distortion of the SERP is expected today, while the results will be noticeable so determined already within the next few months.

Important thing is that the new algorithm does not judge the sites in their complexity, but rather will be a judgement based on correspondence of single page to new dictates of the engine. Google seems so suggesting a reasoning extremely technical (and not of merit), which favor or penalize the individual page based on its correspondence to the canons of mobility. In all likelihood, the changes will be extremely granular, varying the placement of individual pages according to Googlebot’s visit and his returns over time on the same page.

The number of surfers in mobility has now surpassed those that sail from desktop and, although many online services have apps for meeting with customers in a ball away from the Web, the online presence remains central in order to succeed in the marketplace. The definition of “Mobilegeddon” can seem so overwhelming, but could actually decide the fate for some companies if the adaptation was not reminder: only sites that meet the requirements will be easily found by the search engine, and therefore by more than 50% of active users in online search, in choosing and purchasing.

Anyone with a website can easily verify your compliance through an online tool provided by Google and called “compatibility testing with mobile devices: the analysis takes a few seconds and returns a picture of the current condition of your site and instructions to get to the correction of any errors. A special guide is also available to get to the resolution of issues identified, until you see signs on the contacts to keep with the developers to ask and sift the speeches on the site in question.

There is always the Webmaster Tools, website which contains all the resources you need to sift the quality of a site and influence growth and investments in an optimal way (with specific attention to errors, poorly optimized pages, the browsing speed and, from today, to meet the standards of mobility).

According to initial estimates, the impact of Mobilegeddon on the Web could be much wider than what occurred in the past with Panda or Penguin. At stake, in fact, there is something more important than mere evaluation of merit (in some cases questionable) engine: to lead the new change is directly the load, the demand for which mobile is the key parameter which Google Guide to new scrutiny.

Simply, the Web should be seen in a new light because it’s in a new light that is visited regularly by users. The new dimension is that of the small display, the hasty search by Metro, the immediate need in working time, localized search to get a reservation, emotional purchase dictated by a sudden craving. Mobility is not only a habit but a new context in which it rewarded those who better knows the needs of those who are composing the query.

Because the final parameter is always the same: the quality of the user experience. Google has the duty and the need to maintain the high quality of its answers to users and therefore the axe of Armageddon will simply justice among those who adapted its own codes to changing times and who is not intervened. Will result in severe consequences: a shove to Flash, first of all; a multiplication of responsive graphics between the sites of the new generation; the discernment of themes for WordPress optimized ones and those that are not; a greater awareness on the part of clients in relation to requests to ask developers.

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